Link Your Salesforce Data using Marketing Cloud Connect LYSD001
- Course Code : LYSD001
- Duration : 5 Days
- Price : 1,895 GBP
- Level: Intermediate
- Language: English
Course Content
The MCC201 course offers hands-on training to link your Salesforce data with the Marketing Cloud, making it a valuable resource for anyone looking to enhance their digital marketing skills. Here’s a summarized overview of the course:
Course Overview
Objective: Equip participants with the skills to integrate Salesforce data with the Marketing Cloud and personalize digital marketing campaigns.
Format: Available both in-person and online.
Delivery Method
In-Person
Online
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Goals
Learn to explain and utilize Marketing Cloud Connect.
Connect Marketing Cloud accounts to Salesforce orgs.
Create personalized content using Salesforce CRM data.
Develop and send targeted email campaigns.
Automate email sending using various tools within Marketing Cloud.
Integrate and synchronize CRM data into Marketing Cloud.
Segment data and create customer journeys.
Analyze tracking data and create reports.
Prerequisites
- None
Course Outline
Module 1: Salesforce Marketing Cloud Overview
Review the Customer Success Platform.
Get to know Marketing Cloud.
Module 2: Marketing Cloud Connect
- Review and explore ways to connect clouds.
Module 3: Marketing Cloud Connect Configuration
Connect Marketing Cloud accounts to Salesforce orgs.
Understand Salesforce terminology and prerequisites.
Module 4: Personalized Digital Marketing
Create personalized emails using Content Builder.
Use testing tools and automate email sending.
Module 5: Synchronized CRM Data
Synchronize data sources and create segments.
Create journeys using synchronized data.
Module 6: Journey Builder
Explain Sales and Service Cloud activities.
Create and automate tracking reports.
