SAP Cloud Platform Training

Module 1: Introduction

• Introduction to SAP Marketing Cloud
• Architecture and User Provisioning
• Steps to Implementation

Module 2: Consumer and Customer Profiling

• Key Capabilities
• Data Model and Merging Logic
• Best Practices for Modelling Data Sources
• Custom Fields and Custom Logic

Module 3: Segmentation

• Key Capabilities
• Target Groups
• Segmentation Configuration
• Creating Segmentation Object
• Custom Fields in Segmentation
• Custom Business Object in Segmentation
• Custom Views in Segmentation
• Extensions for Segmentation

Module 4: Scores

• Introduction to Scores
• Rule-Based Scores
• Predictive Scores
• Creating a Model Fit
• Success Reporting

Module 5: Campaign Management

• Introduction to Campaign Management
• Campaign Types
• Content Studio Features
• Marketing Permissions
• Suppression Rules
• Extensibility
• Marketing Areas in Campaign Execution
• Integration