Module 1: Introduction and Overview
- Introduction to SAP Marketing Cloud
- Architecture and User Provisioning
- Business Roles and Authorisations
- Steps to Implementation
Module 2: Consumer and Customer Profiling
- Key Capabilities
- Data Model and Merging Logic
- Best Practices for Data Sources
- Extensibility
- Custom Fields and Custom Logic
Module 3: Segmentation
- Key Capabilities
- Target Groups
- Segmentation Configuration
- Creating Segmentation Profiles and Objects
- Extensibility in Segmentation
- Custom Fields, Custom Objects and Custom Views
- Extensibility in Target Groups
Module 4: Scores
- Introduction to Scores
- Architecture and Components
- Rule-Based Scores
- Extensibility of Rule-Based Scores
- Predictive Scores
- Creating a Model Fit
- Success Reporting
- Extensibility of Predictive Scores
Module 5: Campaign Management
- Introduction to Campaign Management
- Campaign Types
- Content Studio Features
- Marketing Permissions
- Suppression Rules
- Extensibility
- Marketing Areas in Campaign Execution
- Integration
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